Confessions of a Higher Ed CMO: Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.
Proudly among Hannon Hill’s 10 Best Higher Education Marketing Podcasts for 2022 and 2023 and FeedSpot’s 30 Best CMO Podcasts.
Subscribe on the Enrollify network or wherever you get your podcasts.
All Episodes
Season Four:
Ep. 36 | Blockbuster Marketing: From Entertainment PR to Campus Comms with Alonda Thomas, AVP of Communications and Marketing at Jackson State University
Ep. 37 | Passion and Purpose: The Art of Employer Branding in Higher Education with Eddie Francis, former director of communications at Dillard University and founder of Edify Ventures
Ep. 38 | Unlocking Online: Stories and Strategies for Marketing Online Programs with Dave Hunt, Creative Director for ODUGlobal
Ep. 39 | The Power of UX in Higher Education Marketing with Michael Lamphier, Executive Director for Marketing and Communication for Wake Forest School of Business
Ep. 40 | Got Milk (And Potatoes?): Promoting The Value Of Higher Education In A Rural State with Lauren Griswold, Chief Communications and Marketing Officer at Boise State University
Ep. 41 | More Than Brand Police: University Licensing As A Revenue Generation Powerhouse with Brian Eubank, Executive Director of Licensing at Old Dominion University
Ep. 42 | Authentic Allyship: Crafting Campaigns that Support LGBTQIA+ Students Year Round with Kevin Tyler, Director of Community Engagement at SimpsonScarborough
Ep. 43 | Mastering The Inbox: How To Craft Email Campaigns That Get Results with Ashley Budd, Marketing Director at Cornell University
Ep. 44 | The Art Of Human-Focused Project Leadership with Erik K. Rueter, Senior Project Manager at the American Marketing Association
Ep. 45 | Jenny Li Fowler’s Playbook: The Heart and Soul of Engaging Social Media with Jenny Li Fowler, Director of Social Media at MIT
Season Three:
Ep. 25 | Get Ahead of the Curve: Future-Proof Your Marketing Strategy with AI with Mallory Willsea, VP of Marketing and Demand Generation at Element 451
Ep. 26 | Unlocking the Power of Influencer Marketing in Higher Ed with Sarah Goldfarb, Managing Director of Social Media and Digital Content at RW Jones
Ep. 27 | Understanding the Role of Marketing from a President’s Perspective with Thom Chesney, former president of Clarke University
Ep. 28 | Unleashing The Power Of Stories For Epic Content Marketing with Brian Piper, Director of Content Marketing and Assessment at the University of Rochester
Ep. 29 | Inside The Four-Year College Decision Project: Tracking Trends And Lessons Learned with Denise Lamphier, Executive Director of Communications and Marketing at Central College
Ep. 30 | Breaking Barriers: How Marketing Drives Inclusion at Access Institutions with Myla Edmond, Associate Vice President, Communications and Marketing at California State University, Dominguez Hills
Ep. 31 | Secrets to Successful Strategic Enrollment Planning with Alejandra “Ale” Sosa Pieroni, Executive Vice President for Enrollment Management, Marketing and Student Success at Georgia Southern University
Ep. 32 | Reshaping Your Narrative: Rebounding After Job Loss and Crafting Your Comeback Story with Bryce Hoffman, Assistant Vice President, Integrated Marketing at the University of New Hampshire
Ep. 33 | A President’s Role in Embodying a Brand with Ashlea Jones, Interim Senior Director of News and Communications and Director of Executive Communications at Miami University
Ep. 34 | Higher Ed Marketing Budgets Unveiled with Ben Congleton, Founder of Olark
Ep. 35 | The Art of Conflict Management with Carol Bowser, founder of Conflict Management Strategies
Season Two:
Ep. 13 | Creating a Student Journey Map with Renee Seltzer, Marketing Growth Agency Owner and Fractional CMO
Ep. 14 | Addressing Imposter Syndrome with Tracy Playle, CEO of Pickle Jar Communications
Ep. 15 | Executive Digital Strategy with Josie Ahlquist, author of “Digital Leadership in Higher Education”
Ep. 16 | Designing Compelling Messaging and Strategies with Katie Angstadt, partner at CRA / Admired Leadership
Ep. 17 | Recruiting Non-Traditional Students with Seth Odell, founder and CEO of Kanahoma
Ep. 18 | Leading High Performing Teams in a Remote-First World with Joshua Charles, digital strategist and marketing leader at Rutgers Business School
Ep. 19 | More Than Stress: The Mental Health of Higher Ed Social Media Managers with Allie Kuenzi, Director of Social Media at UNC Charlotte
Ep. 20 | The Anti-Racist Marketer with Liz Gross, founder and CEO of Campus Sonar
Ep. 21 | Into the Fire: Crisis Communications in Higher Education with Christy Jackson, executive director of strategic communications at UNC Charlotte
Ep. 22 | Finding Space for Creativity with Kristi Eaves-McLennan, VP and CMO at Meredith College
Ep. 23 | Busting Silos with a Student-Centric Website with Kimberly Osborne, AVP of Integrated Marketing at University of North Carolina at Greensboro
Ep. 24 | The Importance of Authenticity in Your Brand Story with Victoria O’Malley, CMO at Colorado School of Mines
Season One:
Ep. 1 | A Seat at the Table: The Evolution of the Higher Ed CMO with Terry Flannery, author of “How to Market a University”
Ep. 2 | Branding, Budget and Brain Drain, Oh My with Jason Simon, CEO of SimpsonScarborough
Ep. 3 | Mixing Business with Measure with Joshua Dodson, founder of Honed Agency
Ep. 4 | What Do You Want to Be When You Grow Up? with Kin Sejpal, CMO at University of Redlands
Ep. 5 | Maturing Marketing in Higher Education with Jamie Ceman, CMO at Chapman University
Ep. 6 | Brought to You By the Letters NTR with Brent Shock, VP of Enrollment Management and Student Success at Miami University
Ep. 7 | Sustaining and Surviving with Alan Stein Jr., author of “Sustain Your Game”
Ep. 8 | The Great Resignation and Employee Engagement with Kevin McClure, professor at UNC Wilmington
Ep. 9 | The Enrollment Cliff with Carrie Phillips, CMO of University of Arkansas at Little Rock
Ep. 10 | Multicultural Marketing with Christian Ponce, Senior Director of Marketing at Miami University
Ep. 11 | Building More Equitable Student Hiring Practices with Anice Barbosa, Director of Digital Marketing at Wheaton University
Ep. 12 | Transitioning Your Career Outside of Academia with Jodi Phelps, Chief of Staff for the City of Fayetteville